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Wellbeing Shikohin is a premium wellness brand offering health and beauty products & experiences inspired by the wisdom of Japan’s centuries-old approach to holistic wellbeing.
Japanese people have long respected the blessings of nature and enjoyed their benefits to
physical/mental health and beauty. For example, Hiba (Japanese cypress) baths and Yuzu (citrus) baths are traditional healing methods used daily to maintain one’s physical and mental health.
Shikohin selects natural blessings that have been historically developed in Japanese medicine and scientifically proven in Western medicine and develops solutions that can be easily incorporated into daily life
In order to maintain a healthy and beautiful body and mind, the Japanese people have implemented the arts, culture and customs into their daily lives. They maintain the original balance of body and mind from within the microcosm that is themselves. This is just like taking care of a bonsai tree, which requires the intricate and delicate balance of nature with overall prospectus.
Shikohin universalizes the Japanese way of taking care of yourself so that anyone can adopt it regardless of location or culture.
Japanese people bathe at night as a daily routine. The bath is not a place only to wash the body but also to remove mental and physical fatigue and the "muddiness" of the day. Bathing at night is an important daily ritual for Japanese people to cleanse their body and mind and to make sleep more comfortable.
Shikohin crystallizes Japanese routines of embracing the blessings of nature and transforming them into "daily rituals".